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=Specifications=
 
=Specifications=
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== History ==
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=== Background ===
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Nintendo had seen record revenues, net sales and profits in 2009 as a result of the release of the [[Wii]] and [[Nintendo DS]] in 2006 and 2004 respectively,<ref>{{Cite web|url=https://www.smh.com.au/business/nintendo-defies-recession-with-record-profits-20090507-awdo.html|title=Nintendo defies recession with record profits|date=May 7, 2009|website=The Sydney Morning Herald|language=en|access-date=September 9, 2018}}</ref><ref>{{Cite web|url=http://www.ign.com/articles/2004/09/21/official-nintendo-ds-launch-details|title=Official Nintendo DS Launch Details|last=Harris|first=Craig|date=September 20, 2004|website=IGN|language=en-US|access-date=September 9, 2018}}</ref><ref name="Finances2009">{{cite report|publisher=Nintendo|year=2009|accessdate=September 3, 2015|title=2009 Annual Financial Report: Financial Section|url=https://www.nintendo.co.jp/ir/pdf/2009/annual0903e.pdf|page=17}}</ref> but in Nintendo's subsequent years, its revenues had declined.{{citation needed|date=November 2018}} With the release of the [[Wii U]] in 2012, the company had posted its first loss as a video game company.<ref>{{Cite news|url=https://www.nytimes.com/2012/11/25/technology/nintendos-wii-u-takes-aim-at-a-changed-video-game-world.html|title=Nintendo’s Wii U Takes Aim at a Changed Video Game World|last=Wingfield|first=Nick|access-date=November 21, 2018|language=en}}</ref> ''[[The New York Times]]'' attributed Nintendo lowering financial forecasts in 2014 to weak hardware sales against [[mobile gaming]].<ref>{{cite web | url = https://www.nytimes.com/2014/01/18/technology/resisting-mobile-hurts-nintendos-bottom-line.html?_r=0 | title = Resisting Mobile Hurts Nintendo's Bottom Line | first = Nick | last = Wingfield | date = January 18, 2014 | accessdate = December 9, 2016 | website = [[New York Times]] | deadurl = no | archiveurl = https://web.archive.org/web/20170728200642/https://www.nytimes.com/2014/01/18/technology/resisting-mobile-hurts-nintendos-bottom-line.html?_r=0 | archivedate = July 28, 2017 | df = mdy-all }}</ref> Previously, the company had been hesitant about this market, with then-president [[Satoru Iwata]] considering that they would "cease to be Nintendo" and lose their identity if they attempted to enter it.<ref>{{cite web|first=Lucas M.|last=Thomas|website=[[IGN]]|publisher=[[Ziff Davis]]|date=September 13, 2011|accessdate=September 3, 2015|title=Nintendo + Smartphones? Iwata Says "Absolutely Not"|url=http://www.ign.com/articles/2011/09/14/nintendo-smartphones-iwata-says-absolutely-not|deadurl=no|archiveurl=https://web.archive.org/web/20170730121534/http://www.ign.com/articles/2011/09/14/nintendo-smartphones-iwata-says-absolutely-not|archivedate=July 30, 2017}}</ref> About three years prior to the Switch's announcement, Iwata, [[Tatsumi Kimishima]], [[Genyo Takeda]], and [[Shigeru Miyamoto]] crafted a strategy for revitalizing Nintendo's business model, which included approaching the mobile market, creating new hardware, and "maximizing [their] intellectual property".<ref name="bloomberg"/> Prior to his death, Iwata was able to secure a business alliance with Japanese mobile provider [[DeNA]] to develop mobile titles based on Nintendo's first-party franchises, believing this approach would not compromise their integrity.<ref>{{cite magazine|url=http://time.com/3748920/nintendo-mobile-games/|title=Exclusive: Nintendo CEO Reveals Plans for Smartphones|last=Peckham|first=Matt|magazine=[[Time (magazine)|Time]]|publisher=[[Time Inc.]]|date=March 18, 2015|accessdate=July 13, 2015|deadurl=no|archiveurl=https://web.archive.org/web/20150423091350/http://time.com/3748920/nintendo-mobile-games/|archivedate=April 23, 2015}}</ref><ref>{{cite web|first=Eddie|last=Makuch|website=[[GameSpot]]|publisher=[[CBS Interactive]]|date=March 18, 2015|accessdate=July 21, 2015|title=Players More Important Than Money, Nintendo Pres. Says About Smartphone Deal|url=http://www.gamespot.com/articles/players-more-important-than-money-nintendo-pres-sa/1100-6426003/|deadurl=no|archiveurl=https://web.archive.org/web/20170729002851/https://www.gamespot.com/articles/players-more-important-than-money-nintendo-pres-sa/1100-6426003/|archivedate=July 29, 2017}}</ref> Following Iwata's death in July 2015, Kimishima was named as [[president (corporate title)|president]] of Nintendo, while Miyamoto was promoted to the title of "Creative Fellow".<ref name="bloomberg"/>
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=== Development ===
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Initial conception for the Switch started shortly after the release of the Wii U in 2012.<ref name="glixel history">{{cite web | title = How the Polarization Of Video Games Spurred the Creation of the Switch | url = https://www.rollingstone.com/glixel/news/nintendo-talks-origins-and-development-of-the-switch-w514671 | first = Blake | last = Hester | date = December 26, 2017 | accessdate = December 26, 2017 | website = [[Glixel]] | deadurl = no | archiveurl = https://web.archive.org/web/20171226184539/https://www.rollingstone.com/glixel/news/nintendo-talks-origins-and-development-of-the-switch-w514671 | archivedate = December 26, 2017 | df = mdy-all }}</ref> Kimishima stated that when Nintendo was evaluating what new hardware they wanted to produce, they "didn't just want a successor" to either the [[Nintendo 3DS]] or Wii U, but instead asked "what kind of new experience can we create?"<ref name="bloomberg">{{cite web | url = https://www.bloomberg.com/news/articles/2016-10-28/nintendo-s-big-switch-q-a-with-president-tatsumi-kimishima | title = Nintendo's Big Switch: Q&A With President Tatsumi Kimishima | first1 = Yuji | last1 = Nakamura | first2 = Takashi | last2 = Amano | website = [[Bloomberg News|Bloomberg]] | date = October 28, 2016 | accessdate = December 9, 2016 | deadurl = no | archiveurl = https://web.archive.org/web/20161220064153/https://www.bloomberg.com/news/articles/2016-10-28/nintendo-s-big-switch-q-a-with-president-tatsumi-kimishima | archivedate = December 20, 2016 | df = mdy-all }}</ref> In an interview with ''[[Asahi Shimbun]]'', Kimishima stated that the Switch was designed to provide a "new way to play" that would "have a larger impact than the Wii U".<ref name="vg247-nxsuccessor">{{cite web|title=Nintendo NX "is neither the successor to the Wii U nor to the 3DS"|url=https://www.vg247.com/2016/05/16/nintendo-nx-is-neither-the-successor-to-the-wii-u-nor-to-the-3ds/|first=Shabana|last=Arif|date=May 16, 2016|website=[[VG247]]|accessdate=May 17, 2016|deadurl=no|archiveurl=https://web.archive.org/web/20160517101355/http://www.vg247.com/2016/05/16/nintendo-nx-is-neither-the-successor-to-the-wii-u-nor-to-the-3ds/|archivedate=May 17, 2016}}</ref><ref name=CnetNX>{{cite web|last1=Westaway|first1=Luke|title=Nintendo will make games for phones, new 'NX' system|url=http://www.cnet.com/news/mario-set-for-smartphones-as-nintendo-forges-new-mobile-deal/|website=CNET|accessdate=March 17, 2015|deadurl=no|archiveurl=https://web.archive.org/web/20150318071603/http://www.cnet.com/news/mario-set-for-smartphones-as-nintendo-forges-new-mobile-deal/|archivedate=March 18, 2015}}</ref><ref>{{cite web|url=http://www.dailystar.co.uk/tech/gaming/555594/Nintendo-Switch-Sales|title=Nintendo Switch 'might struggle to keep pace with Xbox One, PS4'|last=Wright|first=James|publisher=[[Daily Star (British newspaper)|Daily Star]]|date=October 26, 2016|accessdate=January 17, 2017}}</ref> [[Nintendo of America]] president and [[Chief operating officer|COO]] [[Reggie Fils-Aimé]] emphasized the console's appeal as a device that would provide gamers the option to play at home or on the go, and noted that it would enable developers to create new types of games.<ref name="NYT new market">{{cite news|first=Nick|last=Wingfield|title=Nintendo Switch Reaches for a New Market With Home-and-Mobile Console|url=https://www.nytimes.com/2016/10/21/technology/nintendo-switch-game-console.html|work=[[The New York Times]]|location=Seattle|date=October 20, 2016|accessdate=October 23, 2016|deadurl=no|archiveurl=https://web.archive.org/web/20161023154613/http://www.nytimes.com/2016/10/21/technology/nintendo-switch-game-console.html|archivedate=October 23, 2016}}</ref>
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Part of the inspiration of the Switch's design was from feedback players had given Nintendo on the [[Wii Remote]], according to Shinya Takahashi. With the release of games like ''[[Wii Sports]]'' and ''[[Wii Fit]]'', players had asked Nintendo if they could make the Wii Remote in a smaller form factor, potentially strapped it to a part of their body. This led to Nintendo envisioning what a smaller form-factor controller could provide in both hardware and gameplay, and led to the idea of a console that was small enough with these new controllers to also be portable.<ref>{{cite web | url = https://www.gamasutra.com/view/news/314530/The_Nintendo_Switch_JoyCons_and_even_Labo_are_the_result_of_Wiiera_feedback.php | title = The Nintendo Switch, Joy-Cons, and even Labo are the result of Wii-era feedback | first = Alissa | last= McAloon | date = February 9, 2018 | accessdate = February 9, 2018 | website = [[Gamasutra]] }}</ref> Other concepts came out of consumer feedback that was critical of the Wii U. Fils-Aimé said that one common criticism they had for the Wii U was that while players did enjoy using the [[Wii U GamePad]] and would want to play games on it anywhere, it became functionless if they moved a distance away from the main console. This served for Nintendo to design a home console that the player could take with them anywhere.<ref>{{cite web | url = https://arstechnica.com/gaming/2018/10/nintendo-president-our-future-is-as-an-entertainment-company/ | title = Nintendo president: “I compete for time,” not against Xbox, PlayStation | first = Sam | last= Mackovech  |date = October 3, 2018 | accessdate = October 8, 2018 | work = [[Ars Technica]] }}</ref>
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One market area that Nintendo wanted the Switch to satisfy was to create a device that could play "leisurely" video games along games that are aimed to be played "deeply", attempting to bridge a polarization of the gaming market at the time, according to Shinya Takahashi and [[Yoshiaki Koizumi]], general manager and deputy general manager of Nintendo's [[Nintendo Entertainment Planning & Development|Entertainment Planning & Development division]] (EPD), respectively.<ref name="glixel history"/> Takahashi considered that the Switch's design addresses the cultural differences between Western and Japanese gamers, particularly students; while Japanese students generally spend more time together after school and where gaming is integral to that social time, Western students tend to have busier schedules that limit this, making the portability features of the Switch capable of meeting both lifestyles.<ref name="time feb2017"/> In some cases, games for the Switch are designed to encourage social interactions in groups, such as ''[[1-2-Switch]]'' which requires players to look face-to-face rather than at the screen. Kimishima said that, as Nintendo is an entertainment company, they see games on the Switch that encourage enjoyable social interactions as supporting their ultimate goals.<ref name="time kimishima"/> Two key elements that were set to address the mixed market were the ability for the unit to play both on a television screen and while used as a portable, and the use of detachable controllers.<ref name="glixel history"/> The "Switch" name was selected not only to refer to the console's ability to switch from handheld to home console modes, but to present "the idea of being a 'switch' that will flip and change the way people experience entertainment in their daily lives".<ref name="siliconera naming">{{cite web | url = http://www.siliconera.com/2016/12/07/nintendo-explains-switch-got-name-goal-reveal-trailer/ | title = Nintendo Explains How The Switch Got Its Name And What Their Goal Was With Its Reveal Trailer | author = Casey | date = December 7, 2016 | accessdate = December 7, 2016 | website = [[Siliconera]] | deadurl = no | archiveurl = https://web.archive.org/web/20161208125224/http://www.siliconera.com/2016/12/07/nintendo-explains-switch-got-name-goal-reveal-trailer/ | archivedate = December 8, 2016 | df = mdy-all }}</ref>
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Koizumi served as the general producer of the Switch during development.<ref name="time feb2017"/> According to Miyamoto, the Switch's development within Nintendo was headed by younger employees, with him saying "...it's really been them that have put this forward and designed this system".<ref name="glixel miyamoto">{{cite web | url = http://www.glixel.com/news/nintendos-shigeru-miyamoto-didnt-lead-switch-development-w460944 | title = Nintendo's Shigeru Miyamoto Didn't Lead Switch Development | first = John | last = Davidson | date = January 12, 2017 | accessdate = January 12, 2017 | website = [[Glixel]] | deadurl = no | archiveurl = https://web.archive.org/web/20170113170747/http://www.glixel.com/news/nintendos-shigeru-miyamoto-didnt-lead-switch-development-w460944 | archivedate = January 13, 2017 | df = mdy-all }}</ref><ref name="nytimes dec 2017"/> Miyamoto said of the younger employees: "I always look for designers who aren’t super-passionate game fans. I make it a point to ensure they're not just a gamer, but that they have a lot of different interests and skill sets."<ref name="nytimes dec 2017"/> Miyamoto, Takeda, and Iwata were less involved, but provided necessary oversight on the Switch's development principally around the cost of implementing new features that would make the Switch stand out.<ref name="time miyamoto">{{cite web | url = http://time.com/4668908/nintendo-switch-miyamoto-interview/ | title = 10 Things Nintendo's Shigeru Miyamoto Told Us About Switch and More | first = Matt | last = Peckham | date = February 13, 2017 | accessdate = February 13, 2017 | website = [[Time (magazine)|Time]] | deadurl = no | archiveurl = https://web.archive.org/web/20170213201103/http://time.com/4668908/nintendo-switch-miyamoto-interview/ | archivedate = February 13, 2017 | df = mdy-all }}</ref> Around five different prototypes were developed for the Switch before they finalized on the released design. This included developing different methods of how the Joy-Con controllers would physically connect to the console, including using magnets to hold them in place.<ref name="glixel history"/> For Miyamoto, his limited involvement allowed him to spend more time on Nintendo's software titles being developed at the time, such as ''[[Super Mario Run]]''.<ref name="glixel miyamoto"/>
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The development of the Switch continued Nintendo's [[Blue Ocean Strategy|blue ocean]] approach for the competitive console marketplace. Rather than trying to compete feature-for-feature with Microsoft or Sony's offerings, Fils-Aimé said that Nintendo's goal for the Switch was "creating products and experiences that are unique and really can't be copied by our competition".<ref>{{cite web | url = https://www.fastcompany.com/3067343/innovation-agents/nintendo-switch | title = With Nintendo's Switch Game Console, New Ideas Create New Experiences | first = Kevin | last = Ohannessian | date = January 20, 2017 | accessdate = January 20, 2017 | website = [[Fast Company (magazine)|Fast Company]] | deadurl = no | archiveurl = https://web.archive.org/web/20170120150351/https://www.fastcompany.com/3067343/innovation-agents/nintendo-switch | archivedate = January 20, 2017 | df = mdy-all }}</ref> Takahashi said that for Nintendo, "we feel like we're an entertainment company rather than necessarily a games or a graphics company", and described the Switch as "a system that really has the best balance of being able to create fun and new ways to play, but doing so with the graphic quality that's still good enough while also being one that's easy to develop for."<ref name="time feb2017"/> Miyamoto said that some broad concepts of the Switch extend from the "lateral thinking with seasoned technology" design philosophy of [[Gunpei Yokoi]] that Nintendo has used over the last couple of decades.<ref name="time miyamoto"/>
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In addition to the form-factor design, Nintendo needed to balance the power and speed of the console's [[central processing unit]] with battery life and the unit's size, coupled with limited development resources and deadlines set by Nintendo's management. One choice made by the development team was to use an existing [[system on a chip]] (SOC) rather than creating their own as they had done on previous consoles. Koizumi said that this break from tradition was done to gain more third-party support for the console by using an SOC that developers could easily port to. Nintendo was not focused on raw processing power, but were instead looking to balance the overall features of the system, including battery life and size, as well as keeping in mind their limited development resources and timeline. Koizumi said "The most difficult part was on how to take an overall balance while we were getting entangled with all of those in complexity."<ref name="glixel history"/> To achieve this balance, they did not opt to use the more powerful hardware they could have used, instead using a middle-ground approach to achieve their vision of the Switch.<ref>{{Cite web | url = http://www.gameinformer.com/b/features/archive/2017/02/28/the-switchs-architect-on-why-nintendos-consoles-are-different.aspx | title = The Switch's Architect On Why Nintendo's Consoles Are Different | first = Ben | last = Reeves | date = February 26, 2017 | accessdate = March 1, 2017 | website = [[Game Informer]] | deadurl = no | archiveurl = https://web.archive.org/web/20170301082232/http://www.gameinformer.com/b/features/archive/2017/02/28/the-switchs-architect-on-why-nintendos-consoles-are-different.aspx | archivedate = March 1, 2017 | df = mdy-all }}</ref>
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Speaking to investors in January 2018, about ten months after the Switch's release, Shinya Takahashi said that the Switch could have a lifecycle longer than the typical five-to-six years that current home consoles have. Nintendo has brought a number of "junior" developers within the company to help brainstorm ideas that would "create interesting products" using the Switch hardware that could further reach a wider audience, thus aiding in extending its lifecycle.<ref>{{cite web | last = Makuch | first = Eddie | url = https://www.gamespot.com/articles/switch-lifecycle-could-extend-beyond-the-typical-5/1100-6456717/ | title = Switch Lifecycle Could Extend Beyond The Typical 5-6 Year Window, Nintendo Says | date = February 11, 2018 | accessdate = February 13, 2018 | website = [[GameSpot]] }}</ref>
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=== Announcements and release ===
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The first public news of about the Switch's hardware happened alongside the announcement of Nintendo and DeNA's partnership on March 17, 2015. At this stage, Nintendo referred to the console under the codename "NX", and described it as a "brand new concept".<ref>{{citation| url = http://www.eurogamer.net/articles/2015-03-17-nintendo-nx-is-new-hardware-with-a-brand-new-concept| title = Nintendo NX is "new hardware with a brand new concept"| first = Wesley| last = Yin-Poole| date = March 17, 2015| work = Eurogamer| deadurl = no| archiveurl = https://web.archive.org/web/20161020234649/http://www.eurogamer.net/articles/2015-03-17-nintendo-nx-is-new-hardware-with-a-brand-new-concept| archivedate = October 20, 2016| df = mdy-all}}</ref> At an investor's meeting in April 2016, Nintendo announced that it planned to release the NX worldwide in March 2017.<ref>{{cite web|url=http://www.latimes.com/entertainment/herocomplex/la-et-hc-nintendo-dates-its-successor-to-the-wii-u-the-nx-20160427-story.html|title=Nintendo dates its successor to the Wii U, the NX|website=Los Angeles Times|publisher=[[Tronc]]|first=Todd|last=Martens|date=April 27, 2016|accessdate=April 27, 2016|deadurl=no|archiveurl=https://web.archive.org/web/20160428094932/http://www.latimes.com/entertainment/herocomplex/la-et-hc-nintendo-dates-its-successor-to-the-wii-u-the-nx-20160427-story.html|archivedate=April 28, 2016}}</ref><ref>{{cite web|last1=Reilly|first1=Luke|title=Nintendo NX Will Launch In March 2017|url=http://ign.com/articles/2016/04/27/nintendo-nx-will-launch-in-march-2017/|website=[[IGN.com]]|publisher=[[Ziff Davis]]|accessdate=April 27, 2016|date=April 27, 2016|deadurl=no|archiveurl=https://web.archive.org/web/20160428095149/http://www.ign.com/articles/2016/04/27/nintendo-nx-will-launch-in-march-2017|archivedate=April 28, 2016}}</ref> While Nintendo did not unveil the NX's hardware at [[Electronic Entertainment Expo 2016]] in June, it did announce that ''The Legend of Zelda: Breath of the Wild'', which was originally announced as Wii U-exclusive, would also be released for the NX. At a Nintendo shareholders' meeting following the conference, Miyamoto stated that the company had concerns that competitors could copy ideas from the NX if they revealed it too soon.<ref name="geekcom-wontreplace"/><ref name="polygon-e3imitator">{{cite web|title=Report: Nintendo's fear of imitators kept NX out of E3|url=http://www.polygon.com/2016/6/29/12059030/nintendo-nx-e3-no-show-virtual-reality-details|first=Allegra|last=Frank|website=[[Polygon (website)|Polygon]]|date=June 29, 2016|accessdate=June 30, 2016|deadurl=no|archiveurl=https://web.archive.org/web/20160629205851/http://www.polygon.com/2016/6/29/12059030/nintendo-nx-e3-no-show-virtual-reality-details|archivedate=June 29, 2016}}</ref> The following month, rumors began to surface surrounding the nature of the console, including its use of [[Nvidia Tegra]] hardware, being a "hybrid" device intended for both home and mobile use, controllers that can detach from the main device and be played separately, and that Nintendo would distribute games on the console via cartridges and digital downloads.<ref>{{cite web | url = http://www.eurogamer.net/articles/2016-07-26-nx-is-a-portable-console-with-detachable-controllers | title = Nintendo NX is a portable console with detachable controllers | first = Tom | last = Philips | date = July 26, 2016 | accessdate = July 26, 2016 | website = [[Eurogamer]] | deadurl = no | archiveurl = https://web.archive.org/web/20160726135100/http://www.eurogamer.net/articles/2016-07-26-nx-is-a-portable-console-with-detachable-controllers | archivedate = July 26, 2016 | df = mdy-all }}</ref><ref>{{cite web | url = http://www.eurogamer.net/articles/digitalfoundry-2016-nintendo-nx-mobile-games-machine-powered-by-nvidia-tegra | title = Nintendo NX is powered by Nvidia Tegra technology | first = Richard | last = Leadbetter | date = July 26, 2016 | accessdate = July 26, 2016 | website = [[Eurogamer]] | deadurl = no | archiveurl = https://web.archive.org/web/20160727134615/http://www.eurogamer.net/articles/digitalfoundry-2016-nintendo-nx-mobile-games-machine-powered-by-nvidia-tegra | archivedate = July 27, 2016 | df = mdy-all }}</ref><ref>{{cite web | url = http://www.gamespot.com/articles/nintendos-nx-controller-could-have-detachable-d-pa/1100-6442713/ | title = Nintendo's NX Controller Could Have Detachable D-Pad, According To Updated Patents | first = Zorine | last = Te | date = August 16, 2016 | accessdate = October 20, 2016 | website = [[GameSpot]] | deadurl = no | archiveurl = https://web.archive.org/web/20161022053809/http://www.gamespot.com/articles/nintendos-nx-controller-could-have-detachable-d-pa/1100-6442713/ | archivedate = October 22, 2016 | df = mdy-all }}</ref>
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On October 20, 2016, Nintendo officially announced the console under the name Nintendo Switch, alongside a trailer that demonstrated the hardware's nature as a hybrid device.<ref name="engadget-nxreveal2">{{cite web|url=https://www.engadget.com/2016/10/20/switch-is-nintendos-next-game-console/|title='Switch' is Nintendo's next game console|website=Engadget|publisher=AOL Inc.|accessdate=October 20, 2016|deadurl=no|archiveurl=https://web.archive.org/web/20161020141148/https://www.engadget.com/2016/10/20/switch-is-nintendos-next-game-console/|archivedate=October 20, 2016}}</ref> At the time of the trailer's release, Nintendo did not provide many details on features of the platform, though they planned to have events in 2017 to provide more details about the console. The company did state that there are additional features that were not presented in the introductory trailer.<ref name="nytimes">{{Cite news|url=https://www.nytimes.com/2016/10/22/business/international/nintendo-stock-switch-console.html|title=Nintendo Switch Console Is Met With Skepticism From Investors|last=Soble|first=Jonathan|date=October 21, 2016|newspaper=[[The New York Times]]|issn=0362-4331|location=Tokyo|access-date=October 22, 2016|deadurl=no|archiveurl=https://web.archive.org/web/20161024102600/http://www.nytimes.com/2016/10/22/business/international/nintendo-stock-switch-console.html|archivedate=October 24, 2016}}</ref><ref name="wsj">{{Cite news|url=https://www.wsj.com/articles/nintendos-new-switch-console-fails-to-turn-on-investors-1477034448|title=Nintendo's New Switch Console Fails to Turn On Investors|last=Mochizuki|first=Takashi|date=October 21, 2016|newspaper=[[The Wall Street Journal]]|issn=0099-9660|access-date=October 22, 2016|deadurl=no|archiveurl=https://web.archive.org/web/20161021141043/http://www.wsj.com/articles/nintendos-new-switch-console-fails-to-turn-on-investors-1477034448|archivedate=October 21, 2016}}</ref> Miyamoto and Fils-Aimé presented the Switch to host [[Jimmy Fallon]] on a broadcast of ''[[The Tonight Show Starring Jimmy Fallon]]'' in December 2016. In addition to showing more of the console's hardware and functionality, Fallon was given the opportunity to play part of ''Breath of the Wild'' live.<ref name="arstech tonightshow">{{cite web | url = https://arstechnica.com/gaming/2016/12/miyamoto-lands-on-late-night-tv-with-nintendo-switch-reveal-and-guitar-riffs/ | title = Miyamoto lands on late-night TV with Nintendo Switch reveal—and guitar riffs | first = Sam | last = Markovech | date = December 8, 2016 | accessdate = December 8, 2016 | website = [[Ars Technica]] | deadurl = no | archiveurl = https://web.archive.org/web/20161208072302/http://arstechnica.com/gaming/2016/12/miyamoto-lands-on-late-night-tv-with-nintendo-switch-reveal-and-guitar-riffs/ | archivedate = December 8, 2016 | df = mdy-all }}</ref>
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Nintendo revealed technical details of the Switch, including its worldwide launch date and price, at a press event in Tokyo on January 13, 2017.<ref>{{cite web | url = http://www.gamespot.com/articles/more-nintendo-switch-news-coming-in-january-2017/1100-6444838/| title = More Nintendo Switch News Coming in January 2017 | first = Eddie | last= Makuch | date = October 26, 2016 | accessdate = October 26, 2016 | website = [[GameSpot]] }}</ref> The event was [[Streaming media|livestreamed]],<ref name="switch-january-reveal">{{cite web | url=http://www.nintendo.com/whatsnew/detail/nintendo-reveals-plans-for-nintendo-switch-presentation | title=Nintendo reveals plans for Nintendo Switch presentation | publisher=[[Nintendo]] | date=October 26, 2016 | accessdate=October 27, 2016 | deadurl=no | archiveurl=https://web.archive.org/web/20161027031757/http://www.nintendo.com/whatsnew/detail/nintendo-reveals-plans-for-nintendo-switch-presentation | archivedate=October 27, 2016 | df=mdy-all }}</ref> with an English [[voiceover]] provided by Nintendo of America through their broadcast and regional [[Twitter]] accounts relaying details in other languages. A Nintendo Treehouse event occurred the following day to reveal the full launch lineup and upcoming games for the Switch.<ref name="switch event details vg247">{{cite web |url=http://www.vg247.com/2017/01/05/switch-reveal-will-feature-english-voiceover-in-depth-look-at-games-coming-via-treehouse-live/ |title=Switch reveal will feature English voiceover, "in-depth" look at games coming via Treehouse Live |last=Nunneley |first=Stephany |website=VG247 |access-date=January 5, 2017 |deadurl=no |archiveurl=https://web.archive.org/web/20170106104547/http://www.vg247.com/2017/01/05/switch-reveal-will-feature-english-voiceover-in-depth-look-at-games-coming-via-treehouse-live/ |archivedate=January 6, 2017  }}</ref>
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The Switch was officially released on March 3, 2017 worldwide, notably in all key markets, but excluding some parts of Asia, including India and [[Mainland China]].<ref name="ndtv asia"/><!-- Add any new regions here for release. --> However, the Nintendo Switch continues to be officially released in particular markets, such as [[Argentina]] on August 15, 2017<ref>{{cite web | url = http://culturageek.com.ar/nintendo-switch-argentina-precio-fecha/ | title = Nintendo Switch en Argentina: ¡Precio y fecha de lanzamiento oficial confirmados! | first = Augusto Finocchiaro | last= Preci | date = July 24, 2017 | accessdate = September 21, 2017 | website = Cultura Geek | language = Spanish }}</ref> and in South Korea and Taiwan on December 1, 2017.<ref>{{cite web | url = http://www.nintendo.co.kr/PR/press_list.php?cPage1=1&cPage2=1&idx=274&press_div=P | title = Switch and Play 게임 생활을 보다 액티브하게! 한국닌텐도, 「Nintendo Switch™」 12월 1일 국내 정식 발매 결정 | date = September 20, 2017 | accessdate = September 21, 2017 | website = Nintendo of Korea official press release | language = Korean | deadurl = no | archiveurl = https://web.archive.org/web/20170920035442/http://www.nintendo.co.kr/PR/press_list.php?cPage1=1&cPage2=1&idx=274&press_div=P | archivedate = September 20, 2017 | df = mdy-all }}</ref><ref>{{cite web | url = http://www.nintendo.tw/pressrelease/switch_20170920.html | title = Switch and Play 讓遊戲生活更有趣味 「Nintendo Switch」 2017年12月1日、NTD9,780(含稅) 在台灣發售 | date = September 20, 2017 | accessdate = September 21, 2017 | website = Nintendo (Hong Kong) Ltd. official press release | language = Chinese | deadurl = no | archiveurl = https://web.archive.org/web/20170920070145/http://www.nintendo.tw/pressrelease/switch_20170920.html | archivedate = September 20, 2017 | df = mdy-all }}</ref> Independent resellers have been trading the console in [[Brazil]] since March 2017 due to Nintendo's exit from the Brazilian market back in 2015.<ref>{{cite web |url=https://olhardigital.com.br/games-e-consoles/noticia/nintendo-switch-ja-esta-sendo-vendido-no-brasil-e-o-preco-assusta/66568 |title=Nintendo Switch já está sendo vendido no Brasil e o preço assusta |author=Rodrigo Loureiro |date=March 3, 2017 |publisher=Olhar Digital |access-date=November 29, 2017 |language=Portuguese |deadurl=no |archiveurl=https://web.archive.org/web/20171201033300/https://olhardigital.com.br/games-e-consoles/noticia/nintendo-switch-ja-esta-sendo-vendido-no-brasil-e-o-preco-assusta/66568 |archivedate=December 1, 2017  }}</ref> Nintendo has since assigned NC Games as their local game distributor in May 2017,<ref>{{cite web |url=https://www.tecmundo.com.br/nintendo-switch/117082-games-switch-vem-brasil-nc-games-custar-r-399.htm |title=Games do Switch vêm ao Brasil pela NC Games e podem custar até R$ 399 |author=Renan Hamann |date=May 25, 2017 |publisher=Tecmundo |access-date=November 29, 2017 |language=Portuguese |deadurl=no |archiveurl=https://web.archive.org/web/20171201035122/https://www.tecmundo.com.br/nintendo-switch/117082-games-switch-vem-brasil-nc-games-custar-r-399.htm |archivedate=December 1, 2017  }}</ref> and the local company has committed to sell some officially imported Nintendo Switch units in small quantities.<ref>{{cite web | url = https://www.vice.com/pt_br/article/j5ezpy/jogos-de-nintendo-switch-e-3ds-serao-distribuidos-no-brasil | title = Jogos de Nintendo Switch e 3DS serão distribuídos no Brasil | first = Pedro | last = Falcão | date = May 25, 2017 | accessdate = September 21, 2017 | website = [[Vice Media|Vice]] | language = Portuguese | deadurl = no | archiveurl = https://web.archive.org/web/20170921102410/https://www.vice.com/pt_br/article/j5ezpy/jogos-de-nintendo-switch-e-3ds-serao-distribuidos-no-brasil | archivedate = September 21, 2017 | df = mdy-all }}</ref> In April 2018, CD Media, Nintendo's official distributor in Greece and the [[Balkans]] since 2016, announced after opening their new offices in [[Istanbul]], that Nintendo's products will officially be distributed in Turkey later in the year.<ref>{{cite web | url = http://nintendocu.com/1086 | title = Nintendo'nun Yeni Türkiye Distribütörü CD Media Olacak | first = Kadir | last = Çakır | date = April 24, 2018 | accessdate = July 27, 2018 | website = Nintendocu.com | language = Turkish | deadurl = no }}</ref> Nintendo abruptly withdrew from the Turkish market back in June 2012 when then-distributor Nortec Eurasia closed.<ref>{{cite web | url = http://microsite.nintendo-europe.com/nintendo.turkey/ | title = Nintendo of Europe addressing Turkish distribution situation in June 2012 | date = June 2012 | accessdate = July 27, 2018 | website = [[Nintendo|Nintendo of Europe]] | deadurl = no }}</ref> CD Media released the Nintendo Switch in Turkey in July 2018.<ref>{{cite web | url = http://www.webtekno.com/nintendo-switch-turkiye-h50307.html | title = Resmi Açıklama Geldi: Nintendo Switch Türkiye'de Satışa Çıkıyor | first = Enes | last = K. | date = July 24, 2018 | accessdate = July 27, 2018 | website = Webtekno | language = Turkish | deadurl = no }}</ref><ref>{{cite web | url = http://www.webtekno.com/nintendo-switch-ve-oyunlarinin-turkiye-fiyati-h50545.html | title = Türkiye'de Satışa Sunulan Nintendo Switch ve Oyunlarının Fiyatı Belli Oldu | first = Enes | last = K. | date = July 27, 2018 | accessdate = July 27, 2018 | website = Webtekno | language = Turkish | deadurl = no }}</ref>
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Although the Nintendo Switch has not officially been released in [[China]], it is still widely available in the country due to [[grey market]] imports from [[Hong Kong]] and other regions.<ref name=":1">{{Cite news|url=https://www.abacusnews.com/big-guns/gamers-china-cant-play-online-games-nintendo-switch-anymore/article/2166039|title=Gamers in China can’t play online games on Nintendo Switch anymore|work=Abacus|access-date=October 6, 2018}}</ref> In January 2018, former Nintendo President Tatsumi Kimishima said in an interview with Chinese news website [[Tencent QQ|QQ]] that Nintendo has tried to release the Switch in China, but has been unable to do so.<ref name=":1" /><ref>{{Cite web|url=https://new.qq.com/omn/20180111/20180111A0O28M.html|title=任天堂社长:多次尝试进中国未果 手游或寻代理-腾讯网|website=new.qq.com|access-date=October 6, 2018}}</ref>
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=== Marketing and promotion ===
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[[File:Wii U Console and Gamepad.png|thumb|right|Nintendo sought to avoid the struggles it had with communicating the capabilities of the Switch's predecessor, the [[Wii U]], whose [[Wii U GamePad|GamePad]] (left) some mistook as an accessory for the Wii rather than a controller for the Wii U.]]
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A key part of marketing the Switch was to be "crystal clear in our communication of what the product was and what the product could do", according to Fils-Aimé, so as to avoid similar issues with how they presented the Wii U.<ref name="usatoday different"/><ref name="verge e3">{{cite web | url = https://www.theverge.com/2017/6/13/15784484/how-nintendo-is-avoiding-the-mistakes-of-the-wii-u-with-switch | title = How Nintendo is avoiding the mistakes of the Wii U with Switch | first = Andrew | last = Webster | date = June 13, 2017 | accessdate = June 14, 2017 | website = [[The Verge]] | deadurl = no | archiveurl = https://web.archive.org/web/20170613192353/https://www.theverge.com/2017/6/13/15784484/how-nintendo-is-avoiding-the-mistakes-of-the-wii-u-with-switch | archivedate = June 13, 2017 | df = mdy-all }}</ref><ref>{{cite web | url = http://money.cnn.com/2017/11/09/technology/nintendo-switch-wii-u/index.html | title = Nintendo exec: Failed Wii U is responsible for Switch's success | first = Kaya | last = Yuriff | date = November 9, 2017 | accessdate = November 10, 2017 | website = [[CNN]] | deadurl = no | archiveurl = https://web.archive.org/web/20171109233526/http://money.cnn.com/2017/11/09/technology/nintendo-switch-wii-u/index.html | archivedate = November 9, 2017 | df = mdy-all }}</ref> While the Wii U was designed as a home console unit, Nintendo's lack of clarity on this point led to a general assumption that the unit, principally the [[Wii U GamePad]], was more like a tablet, overshadowing the Wii U's other features (such as dual-screen play modes). Nintendo also believed that some consumers had mistaken the Wii U GamePad as being an accessory for the existing Wii console, rather than being the flagship feature of an entirely new platform.<ref name=gamespot-messaging>{{cite web|title=Nintendo believes Wii U messaging issues corrected|url=http://www.gamespot.com/articles/nintendo-believes-wii-u-messaging-issues-corrected/1100-6396523/|website=GameSpot|accessdate=December 23, 2014|deadurl=no|archiveurl=https://web.archive.org/web/20140519104652/http://www.gamespot.com/articles/nintendo-believes-wii-u-messaging-issues-corrected/1100-6396523/|archivedate=May 19, 2014}}</ref> Instead, for the Switch, Fils-Aimé said the company was "very aggressive and clearly communicating the proposition that it's a home console you can take on the go wherever and whenever you want".<ref name="usatoday different">{{cite web | url = https://www.usatoday.com/story/tech/columnist/baig/2017/01/14/nintendos-reggie-fils-aime-why-switch-different-wii-u/96582926/ | title = Nintendo's Reggie Fils-Aime: Why Switch is different from Wii U | first = Edward | last = Baig | date = January 14, 2017 | accessdate = January 18, 2017 | website = [[USA Today]] | deadurl = no | archiveurl = https://web.archive.org/web/20170117193139/http://www.usatoday.com/story/tech/columnist/baig/2017/01/14/nintendos-reggie-fils-aime-why-switch-different-wii-u/96582926/ | archivedate = January 17, 2017 | df = mdy-all }}</ref>
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For example, the October 2016 trailer (considered significantly unlike Nintendo's past marketing efforts, according to ''[[Bloomberg News|Bloomberg]]''<ref name="bloomberg"/>) was designed to show the various ways that the Switch can be used so that viewers would recognize that "each of its forms offer different play experiences for people to enjoy".<ref name="siliconera naming"/> Kimishima said that the intent of the trailer was to show that the device was aimed across all player demographics, showcasing features that core gamers would recognize and appreciate to carry this intent.<ref name="bloomberg"/> A large amount of Nintendo's launch marketing for the console focused heavily on the launch title ''Breath of the Wild''; Nintendo of America marketing executive, Nick Chavez, stated that the decision to showcase the new ''Zelda'' game was meant to promote it to both older viewers, who may have grown up with the franchise's earliest games and are accustomed to modern open world games, and to a new generation of players.<ref name="time superbowlad"/>
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Nintendo aired its first-ever [[Super Bowl commercial|Super Bowl ad]] during the United States broadcast of [[Super Bowl LI]]. Set to the [[Imagine Dragons]] song "[[Believer (Imagine Dragons song)|Believer]]",<ref name="vb ads"/> the ad showcased the various play modes with the Switch and its launch titles, particularly ''Breath of the Wild'', and upcoming releases; while an ad to celebrate the 20th anniversary of ''[[Pokémon]]'' was broadcast the previous year during [[Super Bowl 50]], this ad was paid for by [[The Pokémon Company]] and not by Nintendo.<ref>{{cite web | url = https://www.theverge.com/2017/2/1/14470838/nintendo-switch-super-bowl-li-commercial | title = Nintendo's Super Bowl Switch commercial shows the many ways you can play Zelda | first = Andrew | last = Webster | date = February 1, 2017 | accessdate = February 1, 2017 | website = [[The Verge]] | deadurl = no | archiveurl = https://web.archive.org/web/20170202003805/http://www.theverge.com/2017/2/1/14470838/nintendo-switch-super-bowl-li-commercial | archivedate = February 2, 2017 | df = mdy-all }}</ref><ref name=usatoday-nintendoad>{{cite web|last=Molina|first=Brett|title=Nintendo devotes its first-ever Super Bowl ad to Switch|url=https://www.usatoday.com/story/tech/news/2017/02/01/nintendo-devotes-its-first-ever-super-bowl-ad-switch/97331552/|website=USA Today|accessdate=February 1, 2017|deadurl=no|archiveurl=https://web.archive.org/web/20170201155929/http://www.usatoday.com/story/tech/news/2017/02/01/nintendo-devotes-its-first-ever-super-bowl-ad-switch/97331552/|archivedate=February 1, 2017}}</ref><ref>{{Cite news |url=http://www.polygon.com/2017/2/1/14470720/when-does-nintendo-switch-super-bowl-ad-air |title=Nintendo's first Super Bowl ad is all about the Switch |last=Frank |first=Allegra |date=February 1, 2017 |work=Polygon |publisher=Vox Media |access-date=February 1, 2017 |deadurl=no |archiveurl=https://web.archive.org/web/20170202073718/http://www.polygon.com/2017/2/1/14470720/when-does-nintendo-switch-super-bowl-ad-air |archivedate=February 2, 2017  }}</ref> Chavez said of the ad, "There's no bigger stage in the U.S. on which to showcase the platform. I think it speaks to our confidence in the system."<ref name="time superbowlad">{{cite web | url = http://time.com/4653672/nintendo-switch-super-bowl-commercial/ | title = Watch Nintendo's First-Ever Super Bowl Commercial | first = Matt | last = Peckham | date = February 1, 2017 | accessdate = February 1, 2017 | website = [[Time (magazine)|Time]] | deadurl = no | archiveurl = https://web.archive.org/web/20170201160425/http://time.com/4653672/nintendo-switch-super-bowl-commercial/ | archivedate = February 1, 2017 | df = mdy-all }}</ref>
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Additional television commercials are expected to follow the Super Bowl spot, which are to demonstrate Switch's use cases among different demographics, as well as "casual" and "core" gaming audiences.<ref name="time superbowlad"/> Such ad venues included the [[2017 NCAA Division I Men's Basketball Tournament]], the [[2017 Kids' Choice Awards]], and on programming blocks for [[Nickelodeon]], [[Adult Swim]], and [[Comedy Central]].<ref name="vb ads">{{cite web | url = https://venturebeat.com/2017/05/01/nintendo-switches-up-the-console-ad-spending-charts/ | title = Nintendo 'Switches' up the console ad-spending charts | first = Eleanor | last = Semeraro | date = May 1, 2017 | accessdate = May 3, 2017 | website = [[Venture Beat]] | deadurl = no | archiveurl = https://web.archive.org/web/20170502110641/https://venturebeat.com/2017/05/01/nintendo-switches-up-the-console-ad-spending-charts/ | archivedate = May 2, 2017 | df = mdy-all }}</ref> Chavez emphasized that Nintendo's overall marketing for Switch would not be "just a six to eight week launch campaign", but "really a 15 month campaign for us, to say nothing of our plans for 2018".<ref name="time superbowlad"/>
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[[File:Nintendo Switch event in Paris.jpg|thumb|right|The [[Grand Palais]] in Paris, France during the Switch media event on January 15, 2017]]
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In addition to advertising, Nintendo had planned several ways for players to try the system before its release through various "sampling events". Kimishima felt that it was important, particularly for "career gamers", for Nintendo to get the Switch into players' hands, so that players could understand how the system differs from Nintendo's previous offerings. Kimishima also said that the company was "running a guerrilla marketing program where we're just dashing around and trying to have as many events as possible and get it in the hands of players so they can experience the difference."<ref name="time kimishima">{{Cite web | url = http://time.com/4662446/nintendo-president-switch-interview/ | title = 19 Things Nintendo's President Told Us About Switch and More | first = Matt | last = Peckham | date = February 7, 2017 | accessdate = February 7, 2017 | website = [[Time (magazine)|Time]] | deadurl = no | archiveurl = https://web.archive.org/web/20170207192823/http://time.com/4662446/nintendo-president-switch-interview/ | archivedate = February 7, 2017 | df = mdy-all }}</ref> The North American and European press had special events on January 13, 2017, following the Tokyo presentation.<ref name="polygon handsonevents">{{cite web | url = http://www.polygon.com/2016/11/28/13769892/nintendo-switch-new-york-event | title = Nintendo holding Switch hands-on event in New York Jan. 13 | first = Chelsea | last = Shark | date = November 28, 2016 | accessdate = November 28, 2016 | website = [[Polygon (website)|Polygon]] | deadurl = no | archiveurl = https://web.archive.org/web/20161129001715/http://www.polygon.com/2016/11/28/13769892/nintendo-switch-new-york-event | archivedate = November 29, 2016 | df = mdy-all }}</ref><ref>{{cite web|url=http://nintendoeverything.com/nintendo-also-hosting-a-switch-press-event-in-paris-on-january-13/|title=Nintendo also hosting a Switch press event in Paris on January 13 - Nintendo Everything|date=November 30, 2016|publisher=|accessdate=December 30, 2016|deadurl=no|archiveurl=https://web.archive.org/web/20161202124006/http://nintendoeverything.com/nintendo-also-hosting-a-switch-press-event-in-paris-on-january-13/|archivedate=December 2, 2016}}</ref> Various Switch demonstration events were run in North America, Europe, and Japan during January and February 2017.<ref>{{cite web | url = http://www.siliconera.com/2016/12/28/nintendo-switch-hands-event-japan-will-last-seven-hours-days/ | title = The Nintendo Switch Hands-On Event In Japan Will Last Seven Hours On Both Days | author = Sato | date = December 28, 2016 | accessdate = December 28, 2016 | website = [[Siliconera]] | deadurl = no | archiveurl = https://web.archive.org/web/20161229033404/http://www.siliconera.com/2016/12/28/nintendo-switch-hands-event-japan-will-last-seven-hours-days/ | archivedate = December 29, 2016 | df = mdy-all }}</ref><ref>{{cite web | url = http://www.ign.com/articles/2016/12/14/select-fans-invited-to-see-nintendo-switch-early | title = Select Fans Invited to See Nintendo Switch Early | first = Joe | last = Skrebels | date = December 14, 2016 | accessdate = December 14, 2016 | website = [[IGN]] | deadurl = no | archiveurl = https://web.archive.org/web/20161214154654/http://www.ign.com/articles/2016/12/14/select-fans-invited-to-see-nintendo-switch-early | archivedate = December 14, 2016 | df = mdy-all }}</ref><ref>{{cite web | url = http://www.vg247.com/2017/02/03/nintendo-switch-hands-on-events-will-take-place-in-three-uk-cities-starting-next-weekend/ | title = Nintendo Switch hands on events will take place in three UK cities starting next weekend | first = Stephany | last = Nunneley | date = February 3, 2017 | accessdate = February 3, 2017 | website = [[VG247]] | deadurl = no | archiveurl = https://web.archive.org/web/20170203203419/http://www.vg247.com/2017/02/03/nintendo-switch-hands-on-events-will-take-place-in-three-uk-cities-starting-next-weekend/ | archivedate = February 3, 2017 | df = mdy-all }}</ref><ref>{{cite web|author=Rawmeatcowboy|title=Nintendo NL Offering A Chance To Win Invites To A Switch Hands-On Event In February|url=http://gonintendo.com/stories/272855-nintendo-nl-offering-a-chance-to-win-invites-to-a-switch-hands-on|website=Go Nintendo|accessdate=January 28, 2017|deadurl=no|archiveurl=https://web.archive.org/web/20170202055410/http://gonintendo.com/stories/272855-nintendo-nl-offering-a-chance-to-win-invites-to-a-switch-hands-on|archivedate=February 2, 2017}}</ref> Nintendo offered demonstrations of the Switch at gaming conferences including [[PAX (event)|PAX South]], [[South by Southwest]], and [[RTX (event)|RTX]].<ref>{{Cite web | url = http://www.polygon.com/2017/1/23/14360160/nintendo-switch-pax-south-playable | title = Get your hands on the Nintendo Switch at PAX South | first = Samit | last = Sarkar | date = January 23, 2017 | accessdate = January 23, 2017 | website = [[Polygon (website)|Polygon]] | deadurl = no | archiveurl = https://web.archive.org/web/20170124131020/http://www.polygon.com/2017/1/23/14360160/nintendo-switch-pax-south-playable | archivedate = January 24, 2017 | df = mdy-all }}</ref><ref name="gamespot cena">{{cite web | url = http://www.gamespot.com/articles/nintendo-switch-john-cena-to-help-promote-the-cons/1100-6448055/ | title = Nintendo Switch: John Cena To Help Promote The Console, Here's How | first = Eddie | last = Makuch | date = February 21, 2017 | accessdate = February 21, 2017 | website = [[GameSpot]] | deadurl = no | archiveurl = https://web.archive.org/web/20170222234908/http://www.gamespot.com/articles/nintendo-switch-john-cena-to-help-promote-the-cons/1100-6448055/ | archivedate = February 22, 2017 | df = mdy-all }}</ref><ref>{{cite web | url = https://www.destructoid.com/you-ll-be-able-to-try-out-the-nintendo-switch-at-rtx-sydney-in-february-405017.phtml | title = You'll be able to try out the Nintendo Switch at RTX Sydney in February | first = Dennis | last = Carden | date = December 14, 2016 | accessdate = December 15, 2016 | website = [[Destructoid]] | deadurl = no | archiveurl = https://web.archive.org/web/20161216140205/https://www.destructoid.com/you-ll-be-able-to-try-out-the-nintendo-switch-at-rtx-sydney-in-february-405017.phtml | archivedate = December 16, 2016 | df = mdy-all }}</ref> Nintendo also promoted the Switch through an "Unexpected Places" campaign in February 2017, temporarily setting up living-room style spaces in three United States locations and inviting fans and players, including [[John Cena]], to try out the unit.<ref>{{cite web | url = http://www.polygon.com/2017/2/21/14682742/nintendo-switch-john-cena | title = Nintendo tag teams with John Cena for living room-inspired Switch demos | first = Christopher | last = Grant | date = February 21, 2017 | accessdate = February 24, 2017 | website = [[Polygon (website)|Polygon]] | deadurl = no | archiveurl = https://web.archive.org/web/20170224014003/http://www.polygon.com/2017/2/21/14682742/nintendo-switch-john-cena | archivedate = February 24, 2017 | df = mdy-all }}</ref>
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In June 2018, Nintendo announced it was partnering with [[Disney Channel]] to help produce ''Nintendo Switch Family Showdown'', a televised competition where families competed in challenges around various Switch games in August 2018.<ref>{{cite web|url=https://variety.com/2018/gaming/news/disney-channel-nintendo-switch-family-showdown-1202849456/|title=Disney Channel's Nintendo Switch Family Showdown Casting Call|last=Lanier|first=Liz|date=June 18, 2018|website=[[Variety (magazine)|Variety]]|accessdate=June 20, 2018}}</ref>
  
 
== Hardware ==
 
== Hardware ==

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